Many companies sponsor players and teams for their product’s promotion. This is a very useful marketing technique. Fans are very much impressed from player’s clothing, shoes, hairstyles and other accessories.
Ad campaigns starts with Football events, and famous players are offered big amount for modeling in the advertisements.
Nike is a popular sponsor partner in sports especially soccer. World famous football, rugby and soccer players have worked for their adverts. The first athlete sponsored by Nike was a Romanian tennis player.
Now it has a number of player for the branding such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimovic, Wesley Sneijder, Wayne Rooney and many others.
This company provides not only the uniforms but also a kit for each player in major events. Some sports clubs are associated with the Nike.
Team names associated with Nike are:
American football
United States NFL
Adidas has a great contribution for World cups, League matches and championships. They have been providing footballs, kits and other goods since 1970. The company has managed the following teams and events with their name.
FIFA Confederations Cup
FIFA Club World Cup
UEFA Champions League
UEFA Europa League
UEFA Super Cup
CAF Champions League
Peace Cup
Argentina Primera División
Argentina Primera B Nacional
Paraguay División Intermedia
Cyprus Cypriot First Division
Germany Bundesliga
Germany 2. Bundesliga
Greece Superleague Greece
France Ligue 1
Japan J. League
Jordan Jordan Premier League
South Korea K League
Slovakia Corgoň Liga
Poland Ekstraklasa
Russia Russian Premier League
United StatesCanada Major League Soccer
India Subroto Cup
Puma is Germany’s sports apparel company. It is also a great advertiser supporting teams and events.
List of Puma sponsorships are:
Olympic Committees
Cuba Cuba
Jamaica Jamaica
American football
United States Julian Edelman
United States Jamaal Charles
United States Cordarrelle Patterson
United States Jadeveon Clowney
Australian football
Australia Richmond Tigers
Australia The Recruit (TV series)
Australia West Coast Eagles